In order to provide a high level of service, we adopted a strategy to build a culture and brand that would cultivate
more than just a place for someone to complete a transaction; we wanted a culture that supported client relationship
banking. We have found that as a result of relationship banking, many of our clients refer us to others, which we
believe is a client’s greatest compliment.
Core Principles
Five core principles were developed and adopted by our team to support our actions and guide our decisions. These
principles are frequently reviewed with our team as part of our effort to maintain our culture:
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